What is TrustRadius
TrustRadius operates a peer review platform where technology buyers evaluate business software. The company was acquired by HG Insights in June 2025. Its vendor product surfaces intent signals from millions of annual visitors researching solutions on the platform.
Overview
TrustRadius serves as a destination for technology professionals seeking peer reviews and comparisons of business software. The platform attracts 12 million buyers annually who contribute feedback and research purchasing decisions. For go-to-market teams, the vendor offering converts this research activity into actionable intent data. Users can track when target accounts view specific product categories or compare competing solutions. The platform also functions as a review collection tool, allowing vendors to build profiles with verified customer feedback. Following its acquisition by HG Insights, the intent capabilities are positioned to complement broader market intelligence offerings.
How to use TrustRadius
Teams integrate the intent signals into their existing sales and marketing workflows to identify accounts actively researching software purchases. Vendor profiles are built by requesting verified reviews from current customers, which then attract organic buyer traffic. Sales groups use competitor comparison tracking to engage prospects earlier in their evaluation process.
Key Features
- Intent signals from 12 million annual buyers
- Competitor comparison tracking
- Verified peer review collection
- Buyer activity insights by account
- Product category research monitoring
- Enterprise buyer identification
- Vendor profile management
- Review generation tools
Ideal Customer Profile
B2B software vendors targeting enterprise buyers who rely on peer reviews and third-party research during their procurement process.
Best for: Mid-market, Enterprise