What is TrustRadius
TrustRadius captures buyer intent signals from technology review and research activity. The platform helps revenue teams identify accounts actively evaluating software solutions. It became part of HG Insights in mid-2025.
Overview
TrustRadius operates a technology review platform where business professionals research and compare software solutions. The company monetizes the resulting behavioral data by offering intent signals to B2B vendors. Revenue and marketing teams use these signals to detect accounts that are actively in-market for specific product categories. This downstream intent data reveals buying interest that often precedes traditional purchase indicators. The platform combines review content with intent analytics to give teams context around why an account is researching a particular solution. Following its acquisition by HG Insights in June 2025, the offering is positioned within a broader technology intelligence portfolio.
How to use TrustRadius
Teams integrate the intent data into their existing sales and marketing workflows, typically routing high-intent accounts directly into outreach sequences or advertising audiences. Intent signals can be layered with firmographic and technographic data to prioritize accounts showing genuine research behavior, allowing sellers to time their outreach to coincide with active buying cycles.
Key Features
- Downstream buyer intent signals from software research activity
- Account-level identification of in-market buyers
- Category-specific intent data for targeted product areas
- Integration with sales engagement and ABM platforms
- Review content providing buying context and competitor analysis
- Behavioral analytics based on real evaluation activity
- Audience building for targeted advertising campaigns
- Intent data accessible via HG Insights technology intelligence suite
Ideal Customer Profile
B2B revenue teams selling technology products who need to identify and prioritize accounts actively researching software purchases.
Best for: Mid-market, Enterprise, Series B+