What is PARTNAR
PARTNAR connects brands with trusted LinkedIn influencers for B2B campaigns. Teams use it to manage creator relationships, approve content, and track leads. The platform ties influencer activity directly to sales outcomes.
Overview
PARTNAR is a B2B influencer marketing platform built for LinkedIn. It helps brands discover and recruit trusted creators who reach their target buyers. Users can draft campaigns, approve content, and handle multi-currency creator payments in one place. The platform also collects and qualifies ICP leads generated from influencer posts. Performance tracking ties campaign activity back to real pipeline and revenue. This makes it easier to justify influencer spend with measurable ROI.
How to use PARTNAR
Create an account and browse the creator database to find influencers who match your ideal customer profile. Draft campaigns, set budgets, and send offers to creators through the platform. Once content is approved and published, track leads and measure ROI from the campaign dashboard.
Key Features
- Discover trusted B2B LinkedIn influencers
- Recruit creators from a vetted database
- Draft and approve campaign content
- Manage creator relationships in one place
- Handle multi-currency influencer payments
- Collect and qualify ICP leads
- Track campaign performance and ROI
- AI-driven lead tracking system
- Done-for-you strategy on premium plans
- Multi-platform support on BLACK tier
Ideal Customer Profile
B2B marketers at startups and scale-ups who want to use LinkedIn influencers to generate qualified leads and close deals faster.
Best for: Seed, Series A, SMB