What is Matomo
Matomo delivers web and mobile analytics that track all visitor activity without data sampling. Teams retain complete ownership of their data on either cloud-hosted or self-hosted deployments. The platform serves organizations that require strict privacy compliance and accurate reporting.
Overview
Matomo is an open-source analytics platform built for organizations that need precise visitor tracking without compromising user privacy. It records every pageview, event, and conversion rather than relying on sampled data sets. Users can deploy the software on their own infrastructure for total control or use a managed cloud instance for faster setup. The interface provides customizable dashboards, segmentation, and goal tracking to support detailed performance analysis. With no limits on users or websites in the self-hosted edition, it scales across teams of any size. Over one million websites rely on it, including government bodies with rigorous compliance requirements.
How to use Matomo
Sign up for a cloud trial or install the open-source package on your own server. Add the JavaScript tracking snippet to your website or mobile application. Review real-time reports, build custom segments, and configure goals to measure the metrics that matter to your team.
Key Features
- Tracks all traffic without sampling
- Full data ownership and privacy control
- Open-source and self-hostable
- Unlimited users and websites on-premise
- Customizable dashboards and reports
- Goal and conversion tracking
- GDPR and privacy regulation compliance
- Real-time visitor analytics
- Up to 24 months data retention on cloud
Ideal Customer Profile
Privacy-conscious organizations from SMBs to enterprise that need accurate, compliant web analytics with full data ownership.
Best for: SMB, Mid-market, Enterprise