What is Luru
Luru is an AI sales development platform that runs outbound campaigns across email, phone, and LinkedIn. It handles prospecting, research, and personalized messaging in one workspace. The goal is booking qualified meetings with minimal manual effort from reps.
Overview
Luru operates as a revenue workspace that automates the full outbound workflow. It identifies prospects, researches their intent signals, and crafts personalized messages tailored to each contact. Campaigns run simultaneously across email, phone, and LinkedIn without requiring reps to switch tools. The AI adapts messaging in real time based on objection handling and response patterns. CRM syncing keeps all activity data current without manual entry. The platform continuously learns from outcomes to improve future outreach performance.
How to use Luru
Teams define their ideal customer profile and launch multi-channel campaigns from the workspace. The AI agent handles prospecting, message personalization, and follow-up sequences automatically. Reps monitor performance through the dashboard and step in when meetings are booked or handoffs are needed.
Key Features
- AI-generated outreach messages
- Multi-channel campaign execution
- Automated email, phone, and LinkedIn
- Real-time objection handling
- Built-in prospect research
- CRM sync and integration
- Continuous performance optimization
- End-to-end campaign automation
- Contact and campaign analytics
Ideal Customer Profile
Early-stage and growth-stage sales teams that want to scale outbound without adding headcount.
Best for: Seed, Series A, SMB