What is Keyhole
Keyhole tracks social media conversations, brand mentions, and campaign performance across platforms. It combines social listening with PR analytics to give communications teams a complete view of their media landscape. The platform serves agencies, global brands, and nonprofits that need fast, data-driven insights.
Overview
Keyhole is a social listening and analytics platform built for brands and agencies that need to monitor online conversations and track communication performance. It captures brand mentions, hashtag activity, and competitor movements across social channels in one dashboard. Users can measure campaign reach and engagement without manual spreadsheet work. The platform also provides historical data to inform long-term strategy and benchmark against competitors. Keyhole integrates into existing marketing stacks alongside CRM and email tools, though it does not replace those systems. It focuses specifically on social monitoring, analytics, and earned media measurement.
How to use Keyhole
Teams connect their social accounts and configure tracking for specific keywords, hashtags, or competitor profiles. The dashboard surfaces real-time mentions and sentiment data, which marketers use to adjust campaigns or report outcomes to stakeholders. Reports can be generated quickly to share insights across the organization.
Key Features
- Real-time social listening and monitoring
- Integrated social and PR analytics
- Hashtag and keyword tracking
- Brand mention tracking across platforms
- Competitive benchmarking tools
- Sentiment analysis on conversations
- Historical data and trend insights
- Campaign reach and engagement metrics
- Automated reporting capabilities
Ideal Customer Profile
Marketing agencies, global brands, and nonprofits that need to track audience conversations, competitor activity, and campaign performance across social channels.
Best for: SMB, Mid-market, Enterprise