What is Keyplay
Keyplay helps revenue teams identify and prioritize their best-fit accounts. The platform uses artificial intelligence to score and enrich accounts based on your specific ideal customer profile. Teams can build targeted account lists quickly and integrate the data directly into their existing systems.
Overview
Keyplay is an account intelligence platform that models your ideal customer profile using machine learning. It analyzes over 750 scoring signals to rank and prioritize accounts based on their likelihood to convert, spend, and remain loyal customers. The system connects directly to your CRM to continuously track and score accounts without manual effort. Users can generate lookalike account lists, backtest their ICP models against historical data, and export results via CSV or API. The platform serves sales and marketing teams looking to focus their outbound efforts on high-value targets rather than broad lists.
How to use Keyplay
Teams connect their CRM instance to the platform and define their ideal customer profile parameters. The system then scores existing and potential accounts against this model using AI agents that run continuously. Users review prioritized account lists, adjust scoring criteria as needed, and push high-fit targets directly into their sales workflows through native integrations or exports.
Key Features
- AI-powered ideal customer profile modeling
- Account scoring with 750+ signals
- Lookalike account discovery and ranking
- Backtested ICP model validation
- Continuous account tracking and enrichment
- Native HubSpot and Salesforce integrations
- CSV export and enrichment API access
- Dedicated customer success management
- Custom AI-driven account prioritization
- Analyst services for enterprise plans
Ideal Customer Profile
B2B sales and marketing teams at mid-market and enterprise companies who need to focus outbound efforts on high-fit accounts rather than broad prospecting.
Best for: Mid-market, Enterprise, Series B+