What is Wistia
Wistia is a video platform designed for business use rather than general content sharing. It combines hosting, recording, and analytics with lead generation capabilities. Revenue teams use it to track viewer engagement and turn video watchers into pipeline.
Key Features
- Customizable video player with brand controls
- Screen and webcam recording
- Viewer-level engagement analytics
- CRM integrations for lead routing
- In-video lead capture forms
- Video SEO and channel pages
- A/B testing on player elements