What is Whatagraph
Whatagraph is a marketing analytics platform that consolidates data from multiple channels into automated reports. It helps marketing teams track campaign performance and share insights with clients or stakeholders. The platform connects to various data sources to streamline reporting workflows.
Overview
Whatagraph provides a centralized hub for marketing teams to aggregate performance data from diverse advertising and social channels. Users can connect integrations to pull metrics automatically, eliminating manual data entry and reducing errors. The platform offers customizable dashboards and white-label reporting options, allowing agencies to present data under their own branding. Automated scheduling ensures that stakeholders receive regular updates without manual intervention. Teams can analyze cross-channel performance to identify trends and optimize campaign spend. The tool supports collaboration by enabling multiple users to access and comment on shared reports.
How to use Whatagraph
Teams connect their marketing platform accounts to the reporting interface, select the metrics they want to track, and configure automated report delivery schedules. Users can build custom dashboards or use pre-built templates to visualize performance data across channels.
Key Features
- Cross-channel data integration
- Automated report scheduling and delivery
- White-label reporting for agencies
- Customizable dashboard templates
- Real-time data visualization
- Multi-client account management
- Drag-and-drop report builder
- Data blending from multiple sources
- User permission controls
- Performance benchmarking tools
Ideal Customer Profile
Marketing agencies and in-house marketing teams that need to consolidate cross-channel campaign data into automated, client-ready reports.
Best for: SMB, Mid-market, Agency