What is Warmly
Warmly operates as a revenue orchestration platform that de-anonymizes website traffic to reveal visiting companies and contacts. The system detects buyer intent signals and initiates automated email and LinkedIn outreach. It is designed for B2B sales teams seeking to convert existing web traffic into pipeline.
Overview
Warmly combines website visitor identification with automated sales engagement to help teams act on buyer intent. The platform identifies approximately 65% of companies and 45% of individual contacts that visit a website. Once visitors are identified, the system uses these intent signals to trigger predefined outreach sequences across email and LinkedIn channels. This approach allows sales teams to engage prospects while their interest is active rather than relying solely on inbound form fills. The tool is built for organizations generating at least 500 website visitors per month. By orchestrating outreach directly from observed buying signals, teams can shorten the time between prospect interest and initial contact.
How to use Warmly
Teams connect the platform to their website and configure routing rules based on visitor attributes and behavior. Once a target account or contact lands on the site, the system automatically enrolls them into personalized email and LinkedIn sequences. Sales representatives can monitor engagement dashboards to prioritize follow-ups with the most active prospects.
Key Features
- De-anonymizes website traffic to identify companies and contacts
- Identifies 65% of visiting companies and 45% of individual contacts
- Triggers automated email outreach based on buyer intent signals
- Initiates LinkedIn outreach sequences from observed website activity
- Provides intent data specifically for B2B sales workflows
- Orchestrates multi-channel engagement from a single platform
- Requires minimum threshold of 500 monthly website visitors
- Integrates buyer intent data directly into sales sequences
Ideal Customer Profile
B2B sales teams at mid-market companies with consistent monthly website traffic who want to convert anonymous visitors into outbound prospects.
Best for: Mid-market, Series A, Series B+