What is Substrata
Substrata analyzes real-time communication signals to surface hidden power dynamics and buyer intent. It ingests speech patterns, emails, and LinkedIn profiles. The output helps reps adjust their approach based on what counterparties are not saying outright.
Key Features
- Analyzes email and call communication patterns
- Maps power dynamics in target accounts
- Detects hidden buyer intent signals
- Surfaces influence and authority indicators
- Provides real-time coaching recommendations
- Integrates with LinkedIn profile data