What is Smartlook
Smartlook provides qualitative analytics through session recordings, heatmaps, and event tracking. Teams use it to see how visitors interact with their website or mobile application. The platform helps identify friction points and improve conversion rates.
Overview
Smartlook is a behavioral analytics platform that records user sessions across web and mobile environments. It allows product and marketing teams to watch exactly how people navigate a site, where they click, and when they abandon a page. Heatmaps provide an aggregate view of user engagement, highlighting areas of interest and confusion. Automatic event tracking captures interactions without requiring manual setup for every element. The tool integrates with popular platforms to send behavioral data into existing workflows. Companies rely on it to validate design changes, troubleshoot user experience issues, and increase funnel efficiency.
How to use Smartlook
Teams install a tracking snippet on their site or integrate the SDK into their mobile app. Analysts then review session replays to investigate specific drop-off points or unexpected user paths. Product managers share heatmap reports with designers to inform layout decisions and reduce friction.
Key Features
- Session replay for individual user journeys
- Click and scroll heatmaps
- Automatic event tracking
- Conversion funnel analysis
- Error tracking and crash reports
- Mobile app analytics support
- Custom event and property tracking
- Integration with third-party tools
- Visitor feedback collection
Ideal Customer Profile
Product-led growth companies and marketing teams that need qualitative user insights to reduce churn and optimize conversion funnels.
Best for: SMB, Mid-market, Series A