What is Postal
Postal is an experience marketing platform built for business gifting. Teams use it to select, personalize, and ship gifts to prospects, customers, and employees. The platform connects to existing sales and marketing tools to automate workflows and measure impact.
Overview
Postal provides a centralized hub for corporate gifting and branded swag programs. Users browse a curated marketplace of physical and digital gifts, then personalize items before sending. The platform handles logistics including inventory management, shipping, and delivery tracking. Automated workflows let teams trigger gifts based on CRM events or specific dates. Reporting tools capture engagement data so teams can tie gifting activity to pipeline and retention outcomes. Integrations with major CRM and marketing automation systems keep everything connected.
How to use Postal
Teams connect Postal to their CRM, then build gifting campaigns triggered by deal stage changes, closed-won dates, or employee milestones. Users select items from the marketplace, add personalization, and set send rules. Delivery and engagement metrics flow back into the CRM for reporting.
Key Features
- Browse a curated global gift marketplace
- Personalize gifts with custom messages and branding
- Automate gifting workflows from CRM triggers
- Manage branded swag inventory in one place
- Schedule gifts for birthdays and milestones
- Track delivery status and recipient engagement
- Measure campaign performance with reporting dashboards
- Integrate with major CRM and marketing platforms
- Support digital and physical gift options
Ideal Customer Profile
B2B teams in sales, marketing, customer success, or HR who want to strengthen relationships through automated, trackable gifting programs.
Best for: Mid-market, Enterprise, SMB