What is Piwik PRO
Piwik PRO provides a secure analytics platform designed for organizations that handle sensitive data. It combines web analytics, tag management, consent management, and a customer data platform in one suite. Healthcare marketers use it to track patient journeys while meeting strict compliance requirements.
Overview
Piwik PRO is an all-in-one analytics platform built around data privacy and regulatory compliance. It gives marketing teams full control over how visitor data is collected, stored, and activated across digital properties. The platform includes four integrated modules: Analytics, Tag Manager, Consent Manager, and Customer Data Platform. Data processing happens without sampling, which means reports reflect complete user activity rather than estimates. Teams can deploy server-side tracking to reduce reliance on client-side scripts and improve data accuracy. Dashboards are customizable, allowing marketers to surface the metrics most relevant to patient engagement and campaign performance.
How to use Piwik PRO
Teams start by installing the tracking tag across their web properties and configuring consent banners through the built-in manager. From there, marketers build custom dashboards to monitor patient journeys, campaign attribution, and conversion events. The customer data platform module lets teams segment audiences and activate data across connected marketing tools.
Key Features
- HIPAA-compliant data collection and storage
- Unsampled analytics reporting
- Built-in tag management
- Consent management module included
- Customer data platform for segmentation
- Server-side tracking and tagging
- Customizable marketing dashboards
- Patient journey mapping tools
- EU cloud hosting options
- Up to 25 months data retention
Ideal Customer Profile
Healthcare organizations and regulated-industry marketers who need compliant analytics to collect and activate patient data securely.
Best for: SMB, Mid-market, Enterprise