What is Outfunnel
Outfunnel links your CRM with email platforms, spreadsheets, and marketing apps through automated data sync. It tracks engagement and scores leads so sales teams can focus on the right prospects. Setup is fast and requires no coding.
Overview
Outfunnel is a data synchronization platform built for sales and marketing workflows. It connects CRMs like Pipedrive and HubSpot with email tools, lead forms, and other applications. The platform automatically syncs contacts, tracks email and website engagement, and feeds that data back into your CRM. Lead scoring runs on synced activity to help reps prioritize follow-ups. Teams typically save one to four hours per week and can see results within minutes of setup. The tool is not designed to replace full marketing suites or handle complex custom integrations outside of GTM workflows.
How to use Outfunnel
Teams connect their CRM and marketing tools through pre-built integrations, then configure sync rules for contacts, forms, and engagement data. Workflows run automatically in the background, pushing lead scores and activity feeds into the CRM so reps can act on them directly.
Key Features
- Sync CRM and email platforms bidirectionally
- Run cross-platform sales and marketing workflows
- Track email engagement inside your CRM
- Sync contacts and lead form submissions
- Score leads based on synced engagement data
- Track website visitor activity
- Support ecommerce event syncing
- Sync deal and product custom fields
- Build custom connectors on Scale plan
Ideal Customer Profile
Startups, scale-ups, and SMBs using Pipedrive, HubSpot, or Mailchimp that want to unify sales and marketing data without manual effort.
Best for: Seed, Series A, SMB