What is Mixmax
Mixmax is a sales engagement platform that lives inside Gmail and Outlook. It helps revenue teams automate outreach, book meetings, and track buyer activity. Users stay in their inbox while running multichannel campaigns and syncing data to their CRM.
Overview
Mixmax turns a standard email inbox into a full sales engagement workspace. Reps can build and run personalized email sequences, track opens and link clicks, and schedule meetings without switching tabs. The platform layers AI capabilities to prioritize high-intent prospects and draft outreach faster. Native integrations with Salesforce and HubSpot keep CRM records current through automatic sync and BCC logging. Teams can share templates, coordinate calendars with round-robin routing, and generate meeting summaries on the spot. Higher tiers add a dialer, SMS, and LinkedIn integration for true multichannel selling.
How to use Mixmax
Install the browser extension to activate Mixmax inside Gmail or Outlook. Build a sequence using the campaign editor, add personalization tokens, and set scheduling rules. Reps compose messages, track engagement signals in real time, and log activity back to the CRM without manual data entry.
Key Features
- Automated personalized email sequences
- One-click meeting scheduling and round robin
- Real-time open and link click tracking
- AI-powered prospect scoring and compose
- Shared team templates and calendars
- Automatic CRM sync with Salesforce and HubSpot
- Instant meeting summaries after calls
- Multichannel outreach with dialer and SMS
- Custom branding on booking pages
- API and webhook automation support
Ideal Customer Profile
Sales teams, account executives, and revenue leaders at SMB to mid-market companies who want to run outreach and book meetings directly from their inbox.
Best for: SMB, Mid-market, Enterprise