What is Limelight
Limelight connects B2B brands with verified creators for paid partnerships. The platform automates discovery, booking, and campaign management. Real-time analytics track performance across channels.
Overview
Limelight is a B2B influencer marketing platform that streamlines creator partnerships from start to finish. It uses AI to match brands with relevant creators based on audience and content fit. Teams can book ad placements across multiple channels and manage active campaigns in one dashboard. The platform provides real-time analytics so marketers can measure ROI and optimize spend. It replaces manual outreach and spreadsheet tracking with an automated workflow. This allows marketing teams to scale creator programs without proportional headcount increases.
How to use Limelight
Teams start by defining their target audience and campaign goals within the platform. The AI matching engine surfaces verified B2B creators that align with those parameters. From there, users negotiate terms, book ad slots, and launch campaigns directly. Performance data flows into a central dashboard for ongoing optimization.
Key Features
- AI-powered creator matching and discovery
- Automated partnership workflows at scale
- Real-time campaign analytics and reporting
- Cross-channel ad booking and management
- Verified B2B creator database
- Campaign performance tracking dashboard
- Creator audience data and insights
- Automated outreach and negotiation tools
Ideal Customer Profile
B2B tech companies and SaaS brands that want to scale influencer marketing without building an in-house creator operations team.
Best for: Seed, Series A, SMB, Mid-market