What is Leadforensics
Lead Forensics is a B2B website visitor identification platform. It matches business IP addresses against a large database to reveal which companies visit your site. This allows sales and marketing teams to act on previously hidden demand.
Overview
The software tracks incoming website traffic and reverse-looks up the business IP addresses to identify the organizations behind each visit. Users receive instant alerts when target accounts land on their pages, which helps accelerate pipeline generation. The platform integrates directly with existing CRM and marketing automation systems to route high-intent prospects to the right reps. It does not replace email platforms or full marketing automation suites. Instead, it layers visitor intelligence on top of those systems to support outbound and account-based strategies. Teams use it to discover net-new leads, monitor existing accounts, and measure campaign effectiveness.
How to use Leadforensics
Teams place a tracking script on their website to begin capturing visitor data. Identified companies appear in a dashboard or sync directly into a connected CRM. Sales reps receive real-time notifications when priority accounts browse the site, allowing them to follow up while interest is high. Marketing teams can use the data to build retargeting audiences and analyze which campaigns drive the most valuable traffic.
Key Features
- Identifies anonymous B2B website visitors
- Sends instant prospect visit alerts
- Integrates with major CRM platforms
- Provides detailed visitor journey insights
- Supports targeted lead generation
- Captures marketing campaign attribution data
- Routes high-value leads to sales reps
- Maintains a large matched IP database
Ideal Customer Profile
B2B sales, marketing, and account management teams at mid-market and enterprise companies seeking to convert anonymous web traffic into qualified leads.
Best for: Mid-market, Enterprise, SMB