What is HockeyStack
HockeyStack connects sales and marketing data into a single view. Teams use it to build custom reports, run multi-touch attribution, and surface AI-driven account insights. The platform targets B2B organizations that need clearer pipeline visibility.
Overview
HockeyStack centralizes go-to-market data from online and offline sources into one analytics layer. Users can choose from nine attribution models to understand which activities drive revenue. Built-in AI agents analyze buyer journeys, score accounts, and generate reports in seconds. Automated workflows let teams act on those insights without switching tools. The platform replaces fragmented spreadsheets and disconnected dashboards with a unified reporting environment. Companies like ActiveCampaign and Honeycomb rely on it to align marketing and sales efforts around shared data.
How to use HockeyStack
Connect your website, CRM, ad platforms, and other data sources to the platform. Use the AI agents to analyze accounts, model buyer journeys, and build automated outbound workflows. Create custom dashboards to share attribution insights across marketing and sales teams.
Key Features
- Unifies all GTM data in one place
- Nine attribution models available
- AI agents score and analyze accounts
- Custom reports built in seconds
- Automates outbound sales workflows
- Multi-touch buyer journey modeling
- Integrates online and offline data
- Unlimited dashboards on paid plans
- AI-powered instant account insights
Ideal Customer Profile
Marketing, sales, and GTM teams at startups and scale-ups who need unified attribution and AI-driven pipeline insights.
Best for: Seed, Series A, SMB