What is Supermetrics
Supermetrics provides data extraction and connectivity tools designed for marketing and revenue teams. The platform pulls performance metrics from various advertising and social platforms into centralized storage or reporting environments. Teams use it to build dashboards, automate reporting, and analyze cross-channel campaign performance.
Overview
The platform functions as an integration layer that connects disparate marketing platforms to analytics and visualization tools. Users can extract data from sources like LinkedIn Ads, Google Ads, Facebook Ads, and numerous other networks. Once extracted, the information moves directly into destinations such as Google Sheets, Looker Studio, BigQuery, or Snowflake. This architecture eliminates manual data exports and reduces the risk of human error in performance tracking. Marketing operations teams rely on the tool to maintain consistent metrics across executive reports and operational dashboards. The product supports both scheduled automated pulls and on-demand data retrieval to accommodate different reporting cadences.
How to use Supermetrics
Teams connect their advertising and social media accounts to the platform, then select a destination for the extracted data. Scheduled refresh intervals keep reports current without manual intervention. Analysts and operators build visualizations or run queries on the centralized data to share performance insights with stakeholders.
Key Features
- Integrates with over one hundred marketing data sources
- Pushes data to destinations like BigQuery, Snowflake, and Looker Studio
- Supports automated scheduled data refreshes
- Provides a Google Sheets add-on for spreadsheet-based reporting
- Offers an API for custom data pipeline development
- Centralizes cross-channel campaign metrics in one location
- Includes data transformation capabilities for clean imports
- Delivers pre-built report templates for common marketing KPIs
Ideal Customer Profile
Marketing and revenue operations teams at mid-market or larger organizations needing to consolidate campaign data from multiple platforms into unified reporting systems.
Best for: Mid-market, Enterprise, Series B+