What is Ruler Analytics
Ruler Analytics tracks how marketing activities translate into pipeline and closed deals. It ties lead source data directly into your CRM. This gives founders and operators a clear line from campaign spend to revenue.
Key Features
- Multi-touch revenue attribution
- CRM integration for closed-loop tracking
- Offline conversion tracking for ad platforms
- Call and form attribution
- Visitor journey tracking across sessions
- Custom attribution modeling
- Revenue data synced to Google Analytics