What is Propensity
Propensity connects campaign engagement data to specific contacts instead of accounts. It lets marketing and sales teams see exactly who interacted with an ABM play across email, ads, and web. That visibility shortens the loop between a marketing touch and a sales outreach.
Key Features
- Contact-level engagement tracking
- Omnichannel ABM campaign orchestration
- Real-time buyer intent signals
- Direct CRM and SEP integrations
- Named contact identification
- Pipeline attribution reporting
- Account list management