What is Penny
Penny is an AI-driven platform built for social selling and direct sales teams. It automates daily prospecting tasks and generates outreach scripts. The tool helps sellers manage contacts, track follow-ups, and close more deals.
Overview
Penny provides a mobile and web application designed for social sellers, distributors, and direct sales organizations. The platform uses artificial intelligence to generate daily action plans and outreach scripts tailored to each seller’s pipeline. Users can manage contacts, automate follow-up sequences, and track team tasks from a single interface. Customized learning modules help onboard new sellers and improve performance over time. The tool also supports influencer and affiliate management alongside business intelligence integrations. Companies like Juice Plus+ and Mannatech rely on Penny to drive new business and repeat customer revenue.
How to use Penny
Teams start by importing their contacts and setting up their sales pipeline inside the platform. Each day, the AI generates a prioritized to-do list with suggested scripts for outreach and follow-ups. Sellers work through their tasks on mobile or desktop while managers track team progress and onboarding completion.
Key Features
- AI-generated daily to-do lists
- Automated prospecting task management
- AI-based outreach script generation
- Contact and pipeline tracking
- Customized onboarding and learning modules
- Influencer and affiliate management
- Business intelligence integrations
- Multi-message SMS capabilities
- Mobile and web access
- Enterprise API and custom integrations
Ideal Customer Profile
Social sellers, distributors, and direct sales organizations looking to automate prospecting and manage customer relationships at scale.
Best for: Seed, SMB, Mid-market