What is Owler
Owler is a business intelligence platform that tracks company data, funding, revenue, and news across a database of over 20 million organizations. It delivers real-time alerts and daily snapshots to keep sales and marketing teams informed. The tool serves as a competitive intelligence and prospecting data source within a go-to-market stack.
Overview
Owler gives professionals access to company profiles, competitor mappings, and industry insights drawn from a community of over five million users. The platform covers funding rounds, revenue estimates, leadership changes, and breaking news for tracked organizations. Users can follow specific companies and receive personalized email digests with relevant updates. Advanced search and filtering let teams segment by revenue range, sector, and other firmographic criteria. The tool also supports list building for targeted outreach campaigns. It integrates with common CRM and marketing automation platforms to feed company intelligence directly into existing workflows.
How to use Owler
Teams start by following target accounts and competitors within the platform. Daily snapshots and instant alerts surface relevant changes such as funding events, leadership moves, or news mentions. Users can filter the database by revenue and sector to build prospect lists, then export or sync that data into their CRM for outreach sequences.
Key Features
- Track unlimited companies on Pro and Enterprise plans
- Real-time alerts on funding, news, and leadership changes
- Daily email snapshots with personalized updates
- Competitor graphs mapping competitive landscapes
- Advanced search with revenue and sector filters
- Targeted list building for email campaigns
- Chrome extension for in-browser company lookups
- Firmographics and news APIs on Enterprise tier
- CRM integrations with Salesforce and HubSpot
- Community-sourced data from five million users
Ideal Customer Profile
Sales, marketing, and business analytics professionals at SMB to enterprise organizations who need competitive intelligence and prospect insights to accelerate outreach.
Best for: SMB, Mid-market, Enterprise