What is Lob
Lob is a direct mail automation platform that helps businesses send personalized physical mail at scale. It uses a nationwide print network and intelligent routing to ensure fast, predictable delivery. The platform integrates with existing go-to-market tools to streamline campaign execution and tracking.
Overview
Lob simplifies physical mail operations for businesses running high-volume direct mail campaigns. The platform provides APIs that connect to CRMs and outreach tools, enabling automated workflows from creation to delivery. Postal IQ routing technology optimizes mail paths for speed and cost efficiency across a nationwide print network. Teams can personalize mail pieces using data-driven templates and track delivery status in real time. Lob supports use cases including compliance mailings, customer retention programs, and large-scale marketing efforts. The platform does not handle digital communications and focuses exclusively on physical mail execution and fulfillment.
How to use Lob
Teams connect Lob’s APIs to their CRM or marketing automation platform to trigger mailings based on customer events or campaign schedules. Users design templates within Lob, set personalization rules, and launch campaigns that print and mail automatically. Delivery tracking and analytics are accessible through the dashboard or via webhook integrations.
Key Features
- RESTful APIs for mail automation
- Postal IQ intelligent routing
- Nationwide print delivery network
- Data-driven mail personalization
- Real-time delivery tracking
- HTML template builder
- Webhook integrations for status updates
- Address verification included
- Compliance-ready mail production
- Campaign management dashboard
Ideal Customer Profile
Teams managing complex, high-volume direct mail programs who need fast, predictable delivery with advanced routing and API integration.
Best for: SMB, Mid-market, Enterprise