What is Litmus
Litmus helps marketing teams build, personalize, and test emails before they go out. It previews campaigns across more than 100 email clients to catch rendering issues early. The platform also monitors deliverability and tracks engagement analytics.
Overview
Litmus is an email marketing platform focused on campaign quality assurance and optimization. Teams use it to build on-brand emails with a no-code editor and personalize content for different audience segments. The tool renders previews across over 100 email clients so broken layouts and formatting errors get caught before sending. Built-in spam testing checks whether messages are likely to land in junk folders. Review cycles shrink because stakeholders can approve campaigns inside a single workspace. Litmus connects with major email service providers and fits alongside existing CRM and marketing stacks.
How to use Litmus
Connect Litmus to your email service provider, then build or import your campaign into the editor. Run previews across target email clients and devices to spot rendering problems. Use the spam test to verify inbox placement, share the campaign with stakeholders for approval, and push the final version back to your ESP for delivery.
Key Features
- No-code email builder for on-brand campaigns
- Dynamic personalization for audience segments
- Previews across 100+ email clients and devices
- Automated QA checks for broken content
- Spam and deliverability testing before send
- Real-time alerts for email rendering issues
- Stakeholder approval workflows in one hub
- Campaign performance and engagement analytics
- Integrations with major email service providers
- Deliverability add-on with inbox placement monitoring
Ideal Customer Profile
Marketing teams at startups through enterprise companies that need to produce personalized, error-free email campaigns and ensure reliable inbox delivery.
Best for: SMB, Mid-market, Enterprise