What is Lantern
Lantern is a revenue data platform built for B2B sales and marketing teams. It consolidates information from over 150 providers into a single, accurate system. AI agents then monitor signals, qualify leads, and automate workflows to uncover new revenue opportunities.
Overview
Lantern brings scattered sales and marketing data into one real-time system. The platform connects to more than 50 enterprise tools, including Salesforce and ZoomInfo, without requiring a full tech stack overhaul. AI agents track buying signals, score leads, and move deals forward on autopilot. Teams use it across sales, marketing, and customer success to improve lead qualification and pipeline management. Customers have reported generating over $7M in new pipeline within 60 days of deployment. Lantern complements existing CRMs and marketing platforms rather than replacing them.
How to use Lantern
Teams connect their existing CRM and sales tools to the platform through native integrations. AI agents then monitor connected data sources for buying signals and engagement patterns. Users set qualification criteria and let the agents automate outreach, lead scoring, and deal progression across workflows.
Key Features
- AI agents monitor revenue tools
- Unifies data from 150+ providers
- Real-time contact accuracy
- Automates deal progression
- Integrates with 50+ enterprise tools
- Role-based access controls
- Signal detection and alerts
- Lead qualification automation
- Works with Salesforce and ZoomInfo
Ideal Customer Profile
B2B sales and marketing teams at scale-ups and mid-market companies who want to unify revenue data and capture every buying signal.
Best for: Mid-market, Enterprise, Series B+