What is IPFingerprint
IPFingerprint reveals which companies visit your site without filling out a form. It tracks visitor activity, traffic source, and search terms. Teams use this data to prioritize follow-ups and improve ad performance.
Overview
IPFingerprint is a visitor identification platform that matches anonymous website traffic to real companies. It captures firmographic details, browsing behavior, and the keywords that brought each visitor to your site. The platform feeds this data directly into your CRM so sales reps can act on it immediately. Users can filter and score leads based on engagement patterns. The tool also provides reporting to help teams measure which channels drive the most valuable traffic. A 14-day trial is available for evaluation.
How to use IPFingerprint
Add a tracking script to your website to start collecting visitor data. Review the daily reports to see which companies visited, what pages they viewed, and how they found you. Push the identified accounts into your CRM and assign them to reps for outreach based on lead score filters.
Key Features
- Identifies anonymous business website visitors
- Tracks visitor search phrases and traffic source
- Integrates with major CRM platforms
- Provides lead scoring and filtering
- Improves Google Ads conversion tracking
- Delivers daily visitor reports
- Captures firmographic company details
- Supports LinkedIn and Hunter integrations
Ideal Customer Profile
Sales and marketing teams at startups and mid-market companies that want to convert anonymous web traffic into qualified outbound leads.
Best for: Seed, SMB, Mid-market